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IS KUL

Welcome to the place where talent and companies 
Are empowered to succeed
in their growth.

Hi there, I am Lena Kul

Design Recruiter turned UXR turned Founder.

After years of building top Product Design and UX Research teams at Miro and N26, I left to start kuːl — my boutique agency rethinking how the best design talent is hired and supported in their job search globally.

Whether you're building a high-performing design team or navigating a career transition, I’m here to help.

let's work together

let's work together

let's work together

let's work together

HIRING

Hiring for very niche or senior roles in Product Design or UXR? Check out how I can help you!

TEAM TRAINING

Needing to upskill your recruitment team but do not know where to start? Explore what I can helo you with!

1:1 ADVISING

Looking for 1:1 support with your job search and application? I am here to help!

LEARNING / RESOURCES

Ready to learn the best application and job search strategies at your own pace? Check out all the resources!

TALKS & IDEAS

Looking for some food for thought about design, recruitment, or the job search? Check out some of my talks! 

let's work together

let's work together

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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.


I am here to empower companies to build their best Product Design and UX Research teams and prepare talent to build their best careers!

client love

client love

VP of Design @ ZOE | ex-Miro HoD

Former Hiring Manager

Lena is a great recruitment partner to have on board. She works both smart and hard; hence you are getting the best out of the two worlds. During our time at Miro, Lena has helped us to secure an immense caliber of talent for both ICs, as well as Design Directors + levels.


I would definitely recommend Lena as a brilliant partner in design recruitment.

Head of Product Design at HoneyBook | Ex-Meta & Wix

Former Client

Lena excels where other recruiters often fail. She really gives the feeling that she represents the candidate as much as she does the hiring company, and she’s able to do that so intelligently, pragmatically, and naturally. She was extremely professional, approachable, responsive, and proactive, to make sure I had all my questions answered and I arrived prepared for every stage of the interview

Design @ Microsoft | ex-Google

Former Client

Lena played an instrumental role in my journey during the recruitment process for the Senior Manager for Product Design position at Miro. From our first interaction to the final decision-making moment, Lena demonstrated a big commitment to transparency, providing me with clarity and confidence at every step


I wholeheartedly recommend Lena for her outstanding industry knowledge, skills, support, and the positive impact she's had on candidates.

Growth Advisor, ex-Miro | Founder at Growthmates

Former Hiring Manager

Lena Kul is a TOP expert in recruiting and hiring I've ever worked with. We partnered together at Miro, and Lena supported me in building a Growth Product Design Team of 10+ people by attracting top talents around the world. Her attention to detail, drive, sense of ownership, and deep understanding of the market dynamics are a unique combination of stills. 


I highly recommend Lena as an expert in her field, and with no doubt would love to partner with her again.

General Manager at Adobe | ex-Miro CPO

Former Hiring Manager

Lena is ONE OF THE BEST in the industry!

She brings an extensive rolodex of global talent and comes across as one of the most authentic and passionate representatives of your company’s brand and product. This gets candidates excited and even passive candidates start to lean-in after just a couple of interactions with her.


I highly recommend her to any company seeking a design recruiting partner and I’m confident she’ll deliver outstanding results.

Director of UX Research at Wise, ex-Miro

Former Hiring Manager

Lena and I worked together at Miro, and she was the recruiter who helped me scale the UX Research function from one researcher to 14 in a little over a year. All this while she also scaled the entire Design function at Miro. 


In fact, Lena was so stellar that when I had the opportunity to bring her on as a full-fledged researcher on my team, it was a no-brainer. I can’t recommend her enough, whether that be a recruiter, researcher, or all-around super smart and competent human being.

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